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Let me be clear: I’m not a blogging guru.
Although I’ve had a website for two years, I only started blogging two months ago. And I only started because I had no other options.
After leaving a toxic job for my dream job, the company announced a hiring freeze. Instead of looking for another job, I decided to wait it out and try my side hustle as a full-time gig.
I started learning about this thing called content marketing and knew that’s what I needed to do to connect with my audience and build relationships that would eventually lead to sales.
I’ve always been a huge fan of Pinterest, but I didn’t know I could use it to grow my business. Until now.
Here’s how I went from 0 to 150k monthly views in 60 days:
1. Create a Pinterest Business Profile
You read that right – I literally started at ZERO.
That was nearly three months ago.
I created a business Pinterest account that was separate from my personal account (a girl’s gotta have a place to pin new hairstyles). I added my website and clicked “claim website” to track my analytics.
I started with my Profile. After several iterations, I added “Confidence Coach + Inspiration” after my name because that’s what I wanted to be known for. I also added a brief bio and linked one of my opt-in freebies, my free daily text service.
Here’s the thing about Pinterest: keywords get you everywhere. Add them to your name, your board titles, board descriptions and pin descriptions. It makes it easier for your customers to find you.
Next, I created boards using keywords like “Career Advice + Professional Tips,” “Confidence + Self-Esteem,” and “Blogging + Online Business.” I added descriptions to all of the boards using keywords and hashtags to make sure they came up in the search.
It’s really important that you create boards that your customer wants to see. This isn’t your personal Pinterest profile. Think about what problem you help your customer solve, then create boards around that. My customers need help with building confidence, having a positive mindset, and discovering their purpose, so I created boards that provide information and support.
Finally, create a board for your website, where you pin only your personal content. I also made this my header on my profile page to show off my best pins.
2. Create consistent, high quality content
This is the most important step – do not underestimate the power of consistency! When I first started blogging, I committed to a regular schedule of weekly blogs, even though it felt like no one was reading them or no one cared. You never know who needs to read what you write, so keep writing.
You also have to write good content. Don’t throw something together at the last minute without putting effort or energy into it. Your readers can feel energy through the words you write, and they will definitely tell if your heart’s not in it.
Next, be sure to overdeliver on value. Give your readers free cheat sheets, workbooks, downloadable tools, discount codes, access to free mini courses, free shipping, etc. Every blog post should link to a freebie, if possible. (See what I did there?)
I learned this the hard way when one of my most popular pieces starting bringing tons of traffic to my website. I wrote this article for International Women’s Day, and it’s one of my most-read pieces. Unfortunately, I didn’t have a freebie attached to it, so I missed out on the opportunity to get those visitors on my email list. Lesson learned!
When I did a Facebook survey asking what type of resources people would want to help build confidence, the answer was overwhelmingly some sort of daily reminder or text. After doing much research, I discovered Textedly! I can quickly and easily send mass texts to anyone who subscribes to my keyword, and they can respond to me for free. It’s been a game-changer and a really fun way for me to engage with my audience. The best part? It’s only $20 a month! (Psst – and with this code, you get 5,000 FREE text messages that never expire!)
I also read a lot about how quizzes and giveaways can grow your email list, so I signed up for Interact. They were right! I created a few fun quizzes and one giveaway, and I started seeing my list increase. Interact also gives you the ability to create polls, but I haven’t tried that feature yet.
Adding these freebies to my pin designs increased my monthly views and Pinterest followers exponentially! Which, drove a ton of traffic to my website. Pinterest is now my #1 source of traffic.
3. Create consistent, high quality pins
Now we’re getting to the good stuff. A great pin can attract the exact audience you’re looking for, if you’re strategic about it.
For every blog post you write, create two or three pins with different images, text and keywords. This allows you to reach a wider audience and test which designs or keywords work best.
The tool I love for creating high-quality, beautiful pins is called Canva. I upgraded to one of their premium packages so I could add the fonts I purchased for my website. This way, all of my fonts are consistent across all platforms #detailoriented. If you don’t have your own font, you can use the free version of Canva, which still gives you amazing templates to design awesome pins.
I chose to stick with two pin designs that I use every time I write a blog post:
The key is to remain consistent, so pick designs you love that also match your website theme, colors, brand and overall feel. Canva provides great options for different fonts, stock photos, layouts and icons. Play around until you create something you love, or download these free Canva templates here.
One you design your beautiful pin, it’s time to make it searchable. When you upload your pin, add the link to your blog post in the source URL box. Then, create a description. Be sure to use keywords and hashtags that are relevant to your blog post! Remember to use different descriptions for your two different pins (but the same URL).
Finally, use this guide to enable Rich Pins. Rich Pins automatically add a more detailed description of your blog post using the language you used. It also displays your website and photo.
4. Pin every damn day
Pinterest wants to know that you’re a caring and committed member of its community. It loves when you pin lots of great quality content all over your boards!
Spend five minutes per day pinning high-quality, tall, easy-to-read pins that link to great content. Not only does this add value to your readers by constantly refreshing their feeds with useful information, but this shows Pinterest that you’re serious about helping your community and growing your business.
When I started out, I had many empty boards that needed to be filled. Instead of going on a Pinterest bender and pinning 50 pins on every board at once, I did this slowly over time. Each day, I chose a different board and pinned 5-10 relevant pins to it. This way, Pinterest didn’t think I was being spammy, and I had a variety of content to share with my audience.
I still use this method today. Luckily, Pinterest tells you when your boards were last updated, so I look for older boards and add something new to them. I also use amazing tools that help me schedule pins so I don’t spend my whole day pinning (which I would totally do!).
5. Use tools to support business growth
Tailwind allows you to add pins from Pinterest onto a queue using a Google Chrome Extension. From there, you can automatically sort pins into a pre-set schedule or manually choose the time you want your pins to be published. I schedule pins for weeks at a time so I can spend less time manually pinning pins every day.
Tailwind also provides great analytics to let you know how your pins are doing. You can see which pins are most successful, how many times your pins are repinned, and your overall profile performance.
With Tailwind, you also have the ability to join Tribes. This feature alone is worth the price of admission. With Tribes, you can join groups of pinners who pin similar topics to yours. For example, I joined tribes with topics like personal growth, small business, mindfulness and wellbeing. You can add your pins to the tribes, and your tribemates will repin your pins onto their boards. This gives you the potential of reaching millions of Pinterest users who don’t already know you! I also use Tribes to add new pins to my schedule queue. This not only helps you support your fellow tribemates, but you constantly have fresh content to schedule to share with your followers.
BoardBooster is another scheduling tool I love for its looping feature. With looping, you can add all of your boards and determine how often BoardBooster should repin your current pins back to your boards. This is especially helpful for boards with your OWN content on them, because it keeps your content at the top of mind. It automates the process so you don’t have to remember to repin your old material; you can just keep creating new, amazing content.
I can’t say that any one of these tips helped me cross 150,000 monthly views; it is a collective effort from all of the tools working together.
What I can say is that having a solid Pinterest strategy helped me go from 0 to 150k monthly views on Pinterest, grew my email list by 1900%, and delivers consistent traffic to my website daily.